Running a jewelry business in today's day in age is tough. There is much competition, many fraudulent sellers who scare real buyers, and digital marketing has completely shifted the way a jewelry business gets new customers.
That doesn't mean you can't run a successful jewelry business; you need to know how to position yourself within the market and get new customers.
In this article, we're going to specifically talk about how you can get your jewelry business to rank highly in Google. It won't happen overnight, but if you follow these next three pieces of advice consistently, you'll see your business rank higher in Google over time.
Here are three ways you can get your jewelry business to rank highly in Google:
1. Create Content
Arguably the most overlooked part of jewelry SEO, creating content will enable your website to rank for a variety of keywords and over your competition. When we say create content, we don't mean posting a photo of a new ring you have in stock and writing how much you're charging for it. We suggest doing a quick Google search for a keyword or topic you'd like to rank for, see what kinds of content is ranking, and then write a blog post or create a sales page that answers the question people are searching for.
For example, if I were a customer in Manhattan looking for a place to purchase an engagement ring, I would go on Google and type, "engagement rings NYC."
This is what comes up in the first three organic listings:
The page that is ranking number one organically is a guide/listing website guiding people to jewelers in NYC.
So, with that information, you could tailor your content around the keyword, engagement rings NYC, and create a blog post with the title, "Where is the best place in NYC to buy an engagement ring?"
By doing this, you're targeting the desired keyword, providing creative and informative content, and answering the searcher's question, all while driving quality traffic to your site, thus giving it more authority in the eyes of Google.
2. Guest Post on Other Blogs
Guest posting, also called guest blogging, is when someone writes content for another website. The purpose of guest posting is that by posting your content on similar blogs within your industry, you will generate backlinks and drive traffic back to your website.
You'd be surprised as to how many other blog owners will accept your content (as long as it's quality) because, in reality, the content helps their website's SEO as well.
Guest posting is one of the best ways to generate backlinks for your jewelry business and increase your SEO. If done correctly, you will get high-quality, natural, white-hat in-content links to your site; that's precisely what Google likes to see in sites that rank highly. The more quality backlinks you have to point to your site, that signifies to Google that you're authoritative and that your site should be more visible.
If I were looking to guest post on a blog that covers jewelry, I'd look on Google for a high-quality jewelry blog and send the webmaster this email:
"Hi! I just came across your blog, {blog name}, and love your content! I am the owner of {your business name} and would love to write a guest post for your blog! Do you accept guest posts? If so, I can write about {topics you can write about} and have no problem meeting your post requirements, such as a 2,000-word word count.
Let me know, and I look forward to hearing back from you!
Regards,
{Your Name}"
If you manually send this email out to different jewelry blog owners, you'll see with your warm approach that site owners would be thrilled to let you guest post on their blog. Just make sure to write great content, not to stuff it with keywords, and meet their requirements, and you'll secure your jewelry business some powerful backlinks that will boost your SEO!
3. Manage Your Reputation
In business, your reputation will either positively or negatively affect how much new business your business generates. For example, if you provide an excellent jewelry buying service to someone, and then they go and leave you a great review on Google, the next people looking for a piece of jewelry who sees that review will be more inclined to visit you because of what that person had to say about your jewelry business.
Not only do positive reviews affect people's decision making regarding whom they want to work with, but having a strong online reputation can affect your local SEO and rankings.
Here's a great way to explain why: if two jewelry stores have 30 reviews on Google, but one has five stars, and the other has one, why would Google want to rank the jewelry store with one star higher than the one with five?
Quick fact, they don't. Google's initial business model of being a reliable search engine is to organize the world's information and make it universally accessible and useful. Providing someone with directions or information to a jewelry store with one star is not helpful; instead, it's harmful.
Investing in reputation management is a great way to increase your jewelry stores' online reputation and local SEO.
Using a tool like a reputation manager will enable you to collect reviews anywhere. With a short line of code, you can collect reviews in email footers, confirmation pages, or even send it directly to your email list of past clients. If existing or future clients rate you well with four of five stars, they'll then be prompted to leave their review on any site that you have connected ahead of time, like Google, Yelp, Facebook, or ConsumerAffairs. However, and here's the catch, if a customer tries to rate you anywhere from one to three stars and expresses negative remarks, they'll then prompted to send you a message privately, allowing you to rectify the issue and hopefully change their views.
By managing your online reputation, you'll see how it positively affects your local SEO and how it attracts new clients.
Conclusion
The jewelry business is a competitive niche built on marketing, relationship building, and quality service. In this guide, we've outlined three ways that you can get your jewelry business to rank highly in Google rankings. By putting your marketing efforts towards creating informative, high-quality content, securing guest post placements on relevant blogs, and managing your jewelry stores' reputation, you'll see how it affects your jewelry stores' online rankings in Google.
If you are in the jewelry niche and are interested in growing your online presence and generating new business, contact The Dillon Ross Group, and our team will be glad to support your online marketing efforts for your jewelry business.
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